Piracy is bad. We get it. And no matter how intrusive your DRM is (I’m looking at you AC II), it will likely get cracked.
Even before you release the game.
So what does Codemasters have in mind? According to a recent statement by CEO Rod Cousens, the answer lies in selling us “unfinished games”. Before you [...]

[Update] This has been an error on part of the Wall Street Journal. It was actually World of Warcraft that took $100 million to develop.
A Wall Street Journal article reports that Activision Blizzard CEO Bobby Kotick, has said that Blizard has so much faith in StarCraft II that it has spent more than $100 million [...]

EA is selling off its 14.8% stake in Ubisoft which it acquired six years ago.
A Paris based stock trader said, “Electronic Arts was seen as a natural bidder for Ubisoft, though a lot of people had given up with this idea a long time ago. On the other hand, it may open the door [...]

The NPD sales data are out for June 2010, with sales plummeting 15%.
Following the release of the Xbox 360 Slim, it moved up as the second best selling console trailing behind the DS but overtaking the Wii.
Here’s the raw data:
Top 10 Games
1. Red Dead Redemption (360) – 582.6K
2. Super Mario Galaxy 2 – 548.4K
3. Red [...]

The NPD sales figures are out.
First off, Microsoft. The Xbox 360 sold 195,000 hardware units in May 2010. Microsoft said that Xbox 360’s software attach rate was an “industry-leading” 8.9. The attach rate is the average number of video games sold per a specific console.
Sony’s PS3 sold 155,000 units in the US in the [...]

PlayStation Home boss Jack Buser has told Gamasutra that Home has been a “very good business model for PlayStation, and quite profitable.”
He added: “With numbers like we have, it goes without saying that Home has been a huge success for our company, something that we have been very proud of.
We’ve released over 5,000 virtual items [...]

Speaking to IndsutryGamers, Microsoft has said that there is “unprecedented demand” for the new, sleek, slim Xbox 360.
A Microsoft rep said:
“We are hearing great feedback from retailers that the new Xbox 360 250GB is experiencing unprecedented demand.
Strong demand for the new Xbox 360 250GB combined with a $50 price reduction in the U.S. on the [...]

343 Industries, set up by Microsoft to manage the Halo universe, is recruiting staff for an undisclosed Halo project.
New Halo game? The job listing details a mission designer, senior 3D artist, senior character artist, senior concept artist, senior producer and more.
The website for 343 Industries read:
“343 Industries is forging the future of Halo, expanding and [...]

Ex Sony Europe boss and currently working for Capcom, David Reeves think next generation consoles may release as early as 2012 or 2013.
In an interview with Gamesindustry.biz, Reeves said:
“Two to three years, I reckon so. I don’t have any inside information. All the first-parties have got to be working on something. The tricky thing is [...]

Id’s RAGE has garnered five E3 2010 game critics nominations, including Game of Show nomination.
Dance Central, Portal 2, Disney’s Epic Mickey and Nintendo 3DS are also contenders of the coveted Game of Show award.
3DS, PlayStation Move, Microsoft’s Kinect and Rock Band 3’s pro guitars and keyboard are nominated for Best of Hardware.
For Best Console Game, [...]

After the whole Infinity Ward and Activision fiasco, the executive vice president of Activison, Dave Stohl, has said that they are rebuilding Infinity Ward and expect “great new franchises” from the studio.
In an interview with VG247, he said:
“It is still a huge recruiting drive. I’ve been a development guy for a long time, right? Recruiting [...]

Take Two CEO Ben Fender has said that BioShock 2 wasn’t as successful as he was hoping it would be.
Speaking with VentureBeat, he said, “It was ultimately successful, but not hugely successful. We are also looking forward to other hits coming this year.”
BioShock 2 has a Metacritic score of 88.
In its first week of release, [...]

Speaking with IndustryGamers, Sony worldwide studios VP Scott Rohde has said that they are “very confident” with the PS3.
“We certainly hope that’s going to be the case,” he said regarding 360. “We are confident that we have a huge amount of momentum and we see that from all of our partners in the industry at [...]

Microsoft will follow-up the Kinect event with its main press conference.
Expect news about Halo: Reach, Gears of War 3 and Fable 3. And possibly the slim Xbox 360 that is so rumored.
You can watch the event live at the sites below:
Gamespot, IGN, Xbox.com, GameTrailers and 1UP.
The press conference starts at 11 am tonight Bangladesh [...]