Bilson: “It Would Be Horrible” If New Hardware Came Out Right Now

THQ core boss Danny Bilson has told Eurogamer “it would be horrible” if new hardware appeared now.

“It would be horrible. But I think they all know our model’s broken anyway,” he said, speaking at the publisher’s New York event last week.

“It still costs us a fortune to make games on this platform. If they’re going to up the scale, up the art, up the content, I don’t know how to make that and sell it to anybody for under $100 a game. Who wants to do that? It’s bad for everybody.

“As long as we’re creatively satisfied as gamers by what we’re getting, I’m really satisfied. I still see cooler stuff, better stuff. So much is in the software engineering and working with the technology. I look at games and I go, wow, how did they get such great characters?”