Battlefield 3 Dev: ‘CGI Trailers Misleading’

NowGamer: Battlefield 3 developer Dice has spoken to NowGamer about its recently-released Battlefield 3 gameplay trailer. Patrick Bach, executive producer on Battlefield 3, spoke about the use of pre-rendered, CGI trailers to promote video games, as with the recent Dead Island trailer. He said, “If you cannot market your game with your game you have a problem.”

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