Codemasters: “F1 Can Be Our FIFA”

Codemasters have high hopes for its F1 racing series and believes it can be successfully annualized much like EA’s FIFA.

Codemasters CEO Rod Cousens has told MCV:

“There’s no reason why F1 can’t be as established and important a part of our annual release schedule as FIFA is to EA. I believe we won this licence because racing games are in the DNA of Codemasters.

“Other companies would have paid more, but it came down to the quality of the game.“

The current deal with FOM (the commercial arm of F1’s governing body) runs out in 2012, but Cousens is certain Codemasters will be in pole position to continue.

“Someone would have to really go some way to beat us. And I’m not sure who’s out there that could do that.”

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Written By on November 19th, 2010 Categories: News, PC, PS3, Xbox 360 Tags:

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